LO1 Purposes and uses of social media channels
There is two sections to the exam we will be sitting. The first section is theoretical and the second is practical where you are given a short brief and are tasked to create a social media marketing campaign. Globalization is production distribution a consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross-culturally. This would be via representation off genders and ethnicities. The ideas are being diffused and certain representations are being diffused as well. This could be quite negative (friends in India is one of the most popular shows and its lead to Indian women wanting to look as perfect as the characters from that show as they don't have the same genetics) (same with the American influencer who changed their face with plastic surgery to look like the KPOP star Jun Cock) This is an example of the Bang energy drink that sponsor creators for money. As you can see the creator makes a normal video while also promoting the p...