Unit 6 Social media and globalisation

What is social media measurements? Its a way of gaining information of a brand or company from from social media channels. How can social media measurement aid audience response to a campaign? What are some tools that you can use? Keyhole Hootsuite Mention Unblock social 

Cultural censorship of social media and the impact of media productions (e.g. china, North Korea, and Turkey have a regime that silences the media. Countries' such as the UK and USA have 'free press' which allow it to criticize the government state. Western social media post may criticize the government regimes that are in place in China or Turkey. So they silence most of western social media in order to keep control of their citizens.  Countries like China then create their own social media that monitor and control its citizens through the social credit system. This deters Chinese people from talking badly about the government as it could effect their lives. Plus, words and phrases such as 'Tianeman square disaster' are banned in order to silence the event.  Top 12 Chinese Social Media: WeChat Weibo QQ Youku Baidu Tieba Zhihu Toutiao Douyin (TikTok) Meituan Dianping Momo Xiaohongshu (RED) Kuaishou In Muslim countries a film poster with a female actress must not inc...

Regulations (Data protection act, self regulation, freedom of speech Verse's Inciting hate speech, Injunctions, ISP role) Companies cannot spread personal information or private details. Media companies and press companies can get into trouble for bordering across this line and releasing personnel information about celebrities. Freedom of speech is when people are aloud to share ideas and talk freely about what they believe. However people use the idea of free speech to use offensive language online, inciting hate speech. IPS may have shouldn't be able to block content that people produce unless it brakes the law, such as Hate Speech and act.... Role of regulators  Personnel and sharing of online complaints (Staff complaints on social media) Explain why personal should be mindful of what they post on social media? Personnel should be mindful when posting on social media as it can damage the brand image and show an incorrect representation of the people that work at that company...

What does the proliferation of social media mean? The large amount of social media (This one links to advantages and disadvantages) What media regulators might link to the monitoring and production of online content? Ofcom as they regulate Tv and radio content  Ipso regulate the media and news of UK What do you think self regulations mean? You regulating what content you consumer or share (Your choice) One of the key problems with industries and individuals is that they can get banned from their account if they promote too much offensive content

What is the long tale theory? The long tale theory suggests that with the introduction of Web 2.0 steaming content becomes more accessible and becomes an infinite tail of content. Physical shops have limited choice but with the introduction of streaming services underground artists are able to earn the same revenue popular artists. Pushed recommendations through online sites by web 3.0. When did the interactive web 2.0 develop? 2004-005 How does the long tail theory link to social media?  Share comments about particular product that influences other people into accessing that content. 

moral panic is a theory that can be used to describe the way in which the mass media create folk devils out of products or groups of people.  corona virus media /Tik Tok media stealing data  Fake news is the way in which unortharised or untrue news sources are spread virally using social media. Donald Trump's famous controversy's on twitter where he spreads fake news  Trolling/cyberbullying are terms used to describe the way that celebrities'/ individuals are targeted online in a negative way Negative body image/unrealistic expectations is ways in which social media and online tech can be used to promote false lifestyles, which can be damaging to mental health of tanagers.  (17) Kim Kardashian West on Twitter: "I always talk about my skincare and my makeup routine but I never talk about my oral care routine. #ad I keep my teeth super white with @burstoralcare. Go to https://t.co/xWECxD6SLH & use code KKW for $10 off to get one in my new favorite colorway 💜 #...

INFINITE ACCESS TO MEDIA PRODUCTS AS THEY ARE EASIER TO FIND ON STREAMING SERVICES AND VOD CONTENT. Many shops like HMV did not have enough content for everyone else.  the same amount of revenue and more can be made by users all over the wording by people using streaming services, listening to indie artists.  The long tail theory states that the introduction of Web 2.0 brought infinite access to media products as they are easier to find on streaming services, rather than in shops that sell physical copies. Also due to the introduction of Web 3.0, streaming services are able to deliver content that we enjoy to us more frequently. For example, the abundance of content that Spotify advertises to you "based off stuff you like" which would be similar to content that you previously listened to. My experience with Spotify finds me constantly being advertised HipHop content that is similar to artists that I enjoy. This is similar with products like Netflix which promote animated cont...

what do the terms crowdfunding and crowdsourcing mean? crowdfunding- when a media producers obtains funding for a project through donations with the promise that the donators will make their money back.  Kick-starter etc... crowdsourcing- finding experts and professionals that could help with your project.  linked-in etc... electronic agora - web 2.0/ social media  Web utopia- using social media is a very positive thing for humanity 

Section A  1a  I identify three possible problems media producers may face when using twitter to market a digital media product? Due to twitter being a micro blogging media product, media producers have a limited amount of characters that you can use when displaying information about a product on promotional material Twitter has lots of opinionated traffic about lots of topics which means your marketing for a product may go unnoticed  Users need to build up a following on the website for a product and its marketing to be successful as the popularity of the marketing depends on how other users share the post Twitter is a very popular social media Channel and is used by a multitude of people around the globe 1b Explain one way that social media has contributed to a change in the way music is distributed? -Music is streamed via streaming services  -Social media can feature links to streaming content -VOD content/ isn't just streamed as an audio file, links to YT videos ...