Unit 6 Social media and globalisation

The main objective of the campaign is to make sure that Gemeni films have a successful launch of their new film "In static" in July of 2017. Due to this, the social media marketing campaign must: .Promote the film in static and gain awareness about the creation of the product  .Create awareness about the USP of having the soap star Harry Sparkier .Gain appropriate sponsorships and advertising from UK business In this breakdown, I am therefore going to demonstrate how social media channels can be used creatively to meet the objectives as part of a campaign, whilst demonstrating that I understand the wider issues, such as legal and ethical issues and social media measurement strategies, that need to be taken into consideration. Gemini's newest film 'In Static' is set to release in July, and they want promotion for the film to be released six month before its release. This means we will start our campaign in February. The first social media channel I will use to prom...

USP - Unique selling point - the aspects of a product that makes it standout from its competitors.  for example my life tv was made by none proffessionals UGC - User generated content - content made by prosumers  Folksonomy - sharing ideas across an online social community  Social media metrics/measurements - analysis of the number of people accessing posts, it's important to look at how many people looked at the content you put out when creating a social media marketing campaign.  Involvement with a big company or celebrity creates push out for your campaign. Social media aggregation - maximise the message you are sending by putting what you want to upload on multiple platforms and channels.  Social media sales funnel -  Awarness- Atracting new people who are currently unaware of your brand  Consideration - Stand out to competition  Action- Comppeling your audience to take action and make continent or purchase something Engagment - keeping engage...

The main objective of the campaign is to make sure that My Life TV has a successful launch with documentary and reality TV content that appeals to a diverse community. The social media campaign therefore needs to do four main things based on the brief: 1) Create awareness about the launch of the station, asking for volunteers (primarily students) to create UGC programming. 2) Promote the flagship programme ‘Search for a Star’. 3) Gain appropriate sponsorship and advertising from local businesses. 4) Create awareness about the USP of having two musicians from The Racers as key presenters. In this breakdown, I am therefore going to demonstrate how social media channels can be used creatively to meet the objectives as part of a campaign, whilst demonstrating that I understand the wider issues, such as legal and ethical issues and social media measurement strategies, that need to be taken into consideration. My Life TV launches in December. From my knowledge of social media campaigns I nee...

What is social media measurements? Its a way of gaining information of a brand or company from from social media channels. How can social media measurement aid audience response to a campaign? What are some tools that you can use? Keyhole Hootsuite Mention Unblock social 

Cultural censorship of social media and the impact of media productions (e.g. china, North Korea, and Turkey have a regime that silences the media. Countries' such as the UK and USA have 'free press' which allow it to criticize the government state. Western social media post may criticize the government regimes that are in place in China or Turkey. So they silence most of western social media in order to keep control of their citizens.  Countries like China then create their own social media that monitor and control its citizens through the social credit system. This deters Chinese people from talking badly about the government as it could effect their lives. Plus, words and phrases such as 'Tianeman square disaster' are banned in order to silence the event.  Top 12 Chinese Social Media: WeChat Weibo QQ Youku Baidu Tieba Zhihu Toutiao Douyin (TikTok) Meituan Dianping Momo Xiaohongshu (RED) Kuaishou In Muslim countries a film poster with a female actress must not inc...

Regulations (Data protection act, self regulation, freedom of speech Verse's Inciting hate speech, Injunctions, ISP role) Companies cannot spread personal information or private details. Media companies and press companies can get into trouble for bordering across this line and releasing personnel information about celebrities. Freedom of speech is when people are aloud to share ideas and talk freely about what they believe. However people use the idea of free speech to use offensive language online, inciting hate speech. IPS may have shouldn't be able to block content that people produce unless it brakes the law, such as Hate Speech and act.... Role of regulators  Personnel and sharing of online complaints (Staff complaints on social media) Explain why personal should be mindful of what they post on social media? Personnel should be mindful when posting on social media as it can damage the brand image and show an incorrect representation of the people that work at that company...