Unit 6 Revision 'in static'

The main objective of the campaign is to make sure that Gemeni films have a successful launch of their new film "In static" in July of 2017. Due to this, the social media marketing campaign must:

.Promote the film in static and gain awareness about the creation of the product 

.Create awareness about the USP of having the soap star Harry Sparkier

.Gain appropriate sponsorships and advertising from UK business

In this breakdown, I am therefore going to demonstrate how social media channels can be used creatively to meet the objectives as part of a campaign, whilst demonstrating that I understand the wider issues, such as legal and ethical issues and social media measurement strategies, that need to be taken into consideration.

Gemini's newest film 'In Static' is set to release in July, and they want promotion for the film to be released six month before its release. This means we will start our campaign in February. The first social media channel I will use to promote the film will be Twitter, as I will be able to interact with other users interested in the product, and post things like the trailer and teasers that can be shared throughout the app. Also, I will create awareness about the USP of having the soap actor "Harry Sparkie" to forward further traction towards the product and also attempt a hashtag on tweets sent tagging actors and our targeted audience, showing snippets of our product that would create excitement and hype. This would explode our product to an even wider target audience and could make our product more mainstream. This is because it is is an example of folksonomy and how requests for information and early branding can go viral. This is done by measuring the social media metrics of the channel. However, I would need to set myself a success goal, such as 500 likes of Tweets featuring the @InStatic Twitter handle. To do this I could use a tool such as Sprout Social. Generating this initial interest and gaining retweets in this way is the first stage of the social media sales funnel. 

A week after the first Twitter push to gain original UGC content, I will also actively start pushing a marketing campaign on Instagram, that will include previewing posters and concept art for the show. In these posts there will be links to our websites and also places in which they can see the trailer. Furthermore, we could use this as a way to countdown to the release of the trailer or movie, similar to the realize of Wanda-vision. This would create a lot of hype from our target audience and make the release of the product a big event across this social media channel. After a further two weeks, I would then use a social media aggregator, such as Hootsuite, to pull together the four major channels so that when I reply to comments and tags for In Static, it will go out across Gemini films social media. This is the second stage of the sales funnel as it builds a relationship and trust that the Film company is creative build up for the product, while also offering something unique and genuine through its social media posts. Again, I would set myself a metric goal – this would be over 2000 shares or mentions.

On YouTube  and Tik tok I will ensure that both the actors and producers of the film interact with our audience by posting videos and updates about the film. This will be done during April, and many of our actors (especially Harry Sparkie) will post YouTube videos about their experiences working with the cast and crew and how excited they are for the release of the film. To keep intact the trust that we have developed with our audience, the actors will also be interacting with they in the comment section and within their videos. Also, on Tik tok, are actors can duet and stitch our audiences videos which give a sense of interaction on a personnel level. These YouTube and Tik Tok videos will then be shared across their personal social media channels, and also on the In static and Gemini film accounts. The input from these accounts means that they help consolidate the sales funnel stages of buying into the idea and getting others to become advocates as users whose performances were picked will spread the work and retweet and share. This ultimately creates awareness for the release of the film In Static.

A few weeks after this there can be an interview filmed with all the main cast from the film. This will be a chance for audience members to ask questions via social media channels like twitter. Again this ensures that audience is engaging with the station and buying into one of the main objectives, which is to secure the production of content. Also during May, we can film videos that see the actors reacting to the trailers similar to how the lead actors on Spiderman No Way Home reacted to the trailers for the film which created alot of hype for the project. 

Working with the sponsors will be crucial and I will ensure that UK business