Task 4 LO1 The global village theory (1964)

Marshall McLuhan wrote a book called "understanding media: the extensions of man"(1964) which suggested that one day we would live in a "global village" due to advancements in technology. It stated that we would one day become interconnected on a global scale and talk to each other across the world. 

He theorised that it would lead to a "tribal mentality" in which groups would become disconnected and form different views. This is seen today in the "Twitterati" which control popular topics on Twitter.

Pros of a Global village

-Global communication

-Distribution of content from other countries 

-Easy access to information

-We know about information of other countries faster than ever 

Cons of a Global village

-Trolls and bullys

-Misinformation

-Hate groups and divides 

-Influence

-other countries contain more power over others 

-The global village doesn't really exist due to the "Technological divide"