Section A assessment review work
Section A
1a
I identify three possible problems media producers may face when using twitter to market a digital media product?
Due to twitter being a micro blogging media product, media producers have a limited amount of characters that you can use when displaying information about a product on promotional material
Twitter has lots of opinionated traffic about lots of topics which means your marketing for a product may go unnoticed
Users need to build up a following on the website for a product and its marketing to be successful as the popularity of the marketing depends on how other users share the post
Twitter is a very popular social media Channel and is used by a multitude of people around the globe
1b
Explain one way that social media has contributed to a change in the way music is distributed?
-Music is streamed via streaming services
-Social media can feature links to streaming content
-VOD content/ isn't just streamed as an audio file, links to YT videos in Twitter bios
-Traditional distribution
-Physical copies
Used to be physical now its digital and is easy to access (Long tail theory)
Wiki comics theory and how prosumers can release their own music content
The introduction of social media has lead to music being streamed digitally online via streaming services like Spotify, and Soundcloud. This is a more accessible way of consuming music content as before the introduction of Web 2.0, people would buy hard copies which were found in shops. However, many social media websites now feature links to streaming services and VOD content that users can access or use themselves to market their own prosumer content. An example of this is the closing of content shops such as Blockbuster and the decline in cd shops like HMV being used to access content.
1c
Explain two ways that social media can be linked to the change between the digital and traditional global distribution of media products.
-Awareness of a product can be spread more easily
-Globalisation- Global village smaller world
-more money can be made as people can be reached more easier
Social media has allowed distribution of media products to happen online via VOD content on popular sites such as Netflix and Disney+. This allows them to distribute films globally directly to their platform and link their website in promotional material on social media channels such as Twitter. This allows them to make more money from their media products as it is being reached by people more easier.
1a
Identify three ways that social media allows producers to collaborate when working on a project.
Crowdfunding
Crowdsourcing
Prosumers, together
Global collaboraion
Crowdfunding could allow media producers to collaborate with their users and link their product on a social media website to their target audience
Prosumers can collaborate using communication and messaging features in social media apps to form ideas and products.
Crowsourcing can be completed via micro blogging applications such as twitter
1b
Explain one way that globalisation can support the production of a digital media product.
sharing ideas/ ideology
resources, assets
Globalisation. an support the production of digital media products through the sharing of ideas, resources, and assets that can help a product be completed. This can be completed on apps like sound cloud which use collaboration as a means for artists to ask producers for beats or features on a project. For example Soundcloud features a communication and messaging feature that users can access to message other users. Using prosumer methods to ensure that they can complete a media project.
2
Identify two social media channels that can be used by a commercial media company. Explain how each can be used to advertise the company's product. Use examples to support your answers.
- Making a profit, shared to be purchased
- access to larger audience's
- target its audience/ reach specific audience's
Disney Plus
How they advertise a media product (Wanda vision)
_______________________________________
activision
How they advertised that product on that social media channel
Instagram can be used by a commercial company as it allows direct communication with supporters and collaborators. Plus, the unique design of the app means you can post a wide range of content such as posters, concept art, and trailers. An example of this is Disneys marketing for the Marvel product Avengers infinity war, in which concept art for the characters was previewed to fans on Instagram by the Marvel instagram account. Which built hype for the show as it gave fans a preview of their favourite characters before the launch of the film. Also Twitter can be used by a commercial company as it allows them to create a personality around the product. An example of this is Chicago party aunt, which is a newly released Netflix adult animated show which used Twitter to gain a following by acting as a personality from the show. Which aloud them to gain more viewership due how it was able to reach a specific audience and advertise the company's product to a wide spread of users on Twitter.
3a
Explain one way tat social media can be used to communicate ideology
Social media can be used by important figures or celebrities like Donald Trump to spread ideology that is damaging and misinforming. Plus, with how accessible platforms like Twitter, Facebook, and Youtube are, its very easy for users to see this and spread it further. Leading to an increase of fake news online, cause by people like Donald Trump.
Explain two advantages of using project planning tools for media producers.
save time, prevent hard drive loss, easier communication between users, dot have to attend live meetings, they organise documentation, schedule meetings, store digital assets
Project planning tools allow users to store digital assets and organise files that media producers may need. For example, Monday.com allows users to store audio and video files which can help video editors or music producer store important files and organise their storage.
Furthermore, They also allow users to communicate between each other through messaging, and team calls. This allows everyone to talk about the product.
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