Unit 6 Social media and globalisation

The main objective of the campaign is to make sure that Gemeni films have a successful launch of their new film "In static" in July of 2017. Due to this, the social media marketing campaign must: .Promote the film in static and gain awareness about the creation of the product  .Create awareness about the USP of having the soap star Harry Sparkier .Gain appropriate sponsorships and advertising from UK business In this breakdown, I am therefore going to demonstrate how social media channels can be used creatively to meet the objectives as part of a campaign, whilst demonstrating that I understand the wider issues, such as legal and ethical issues and social media measurement strategies, that need to be taken into consideration. Gemini's newest film 'In Static' is set to release in July, and they want promotion for the film to be released six month before its release. This means we will start our campaign in February. The first social media channel I will use to prom...

USP - Unique selling point - the aspects of a product that makes it standout from its competitors.  for example my life tv was made by none proffessionals UGC - User generated content - content made by prosumers  Folksonomy - sharing ideas across an online social community  Social media metrics/measurements - analysis of the number of people accessing posts, it's important to look at how many people looked at the content you put out when creating a social media marketing campaign.  Involvement with a big company or celebrity creates push out for your campaign. Social media aggregation - maximise the message you are sending by putting what you want to upload on multiple platforms and channels.  Social media sales funnel -  Awarness- Atracting new people who are currently unaware of your brand  Consideration - Stand out to competition  Action- Comppeling your audience to take action and make continent or purchase something Engagment - keeping engage...

The main objective of the campaign is to make sure that My Life TV has a successful launch with documentary and reality TV content that appeals to a diverse community. The social media campaign therefore needs to do four main things based on the brief: 1) Create awareness about the launch of the station, asking for volunteers (primarily students) to create UGC programming. 2) Promote the flagship programme ‘Search for a Star’. 3) Gain appropriate sponsorship and advertising from local businesses. 4) Create awareness about the USP of having two musicians from The Racers as key presenters. In this breakdown, I am therefore going to demonstrate how social media channels can be used creatively to meet the objectives as part of a campaign, whilst demonstrating that I understand the wider issues, such as legal and ethical issues and social media measurement strategies, that need to be taken into consideration. My Life TV launches in December. From my knowledge of social media campaigns I nee...